"How to get the most out of your sponsorship relationships"
In a successful sponsorship the relationship should be a win for both sides. Money isn't simply donated, but is in essence invested. It's all about branding for both sides of sponsorship, so it won't take a lot of money to be effective.
FRANCES LEMON, FOUNDER & MANAGING DIRECTOR of SPONSORSHIP Seed
Over the past decade, Frances has worked for diverse organisations such as the Australian Institute of Company Directors, Consult Australia formerly Association of Consulting Engineers Australia (ACEA), Professional Compounding Compound Chemists of Australia (PCCA) and Accenture Consulting. Frances' clients have included leading companies such as KPMG, Oracle, Link Group, Qantas, American Express, Mallesons Stephen Jaques, Marsh, ANZ Bank, Grant Thornton and Chartis.
She has a Diploma in Tourism from Red River College, Winnipeg, Canada, a Diploma in Business Marketing (Event Management) from APM Training Institute in North Sydney, Australia and will graduate in 2011 from La Trobe University with a Bachelor of Business double degree in Marketing and Management.
Sponsorship Seed is dedicated to helping clients maximise their marketing investments and sponsorship impact. We believe in leveraging our clients’ strengths and core values while touching the hearts and minds of consumers. We do this using a combination of public relations, events, strategic partnership & content creation as well as presentation and customised workshops.
We have a dedicated sponsorship exploration team at our head office in Sydney, Australia, while our clients are located in the North America, Europe, Asia as well as Australia. Our staff consists of entertainment and event specialists with diverse experience in a multitude of categories.